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Our Intellectual Property

Innovation is our lifeblood, so we take our intellectual property very seriously. The information, content, products displayed on, transmitted through or used in connection with this Website are owned or licensed by Love To Dream™ and are protected by copyright, trade mark, patent and other laws. All rights are reserved. The content and information cannot be modified, reproduced, retransmitted, communicated, distributed, disseminated, sold, published or otherwise circulated without our express permission in writing.

Our products, branding (including brand name, logo, tag lines and colour scheme), packaging, photos and website are protected by intellectual property laws in several countries. This includes unregistered and registered rights, including copyright, patents (e.g. AU 2010212430 & US Pat. 9,179,711 for all SWADDLE UP™ Stage 1 and 2 product lines, and other granted and pending patents), design patent no. CN ZL201630114830.7 for SWADDLE UP™ Stage 1 and 2 product lines, and CN ZL2017303995336 for Stage 3 products and other pending and granted designs, and our trade marks and logos, including LOVE TO DREAM™, SWADDLE UP ™, 3 STAGE SLEEP SYSTEM™, ARMS UP™, SELF-SOOTHING™, FROM DAY ONE™ and SAFER SLEEP MADE SIMPLE™ and other trade marks and proprietary rights

Trademark Law considers all websites to be services and a domain name may also infringe registered and unregistered trade mark rights. Copyright laws protect literary and artistic works, including our Website content, our logos, product photographs, our packaging and information leaflets, and more.

Our intellectual property rights may be infringed by the:

(a) unauthorised making, selling, offering to sell, importing or distributing of our products;

(b) making, selling, offering to sell, importing or distributing a copy of any of our product(s), packaging, labels or designs; 

(c) unauthorised use of our branding, including our name, our logo, our tag line(s), our product name(s) and packaging, or other elements of our branding;

(d) use of a substantially identical or deceptively similar brand name, logo, tag line(s), product name(s) or packaging, or other element of branding, whether used for baby or nursery accessory products or services, or other goods or services;

(e) registering or using a substantially identical or deceptively similar domain name or retail name to our name or displaying substantially identical or deceptively similar branding to ours (whether online or physical);

(f) offering substantially identical or deceptively similar goods or services to those offered by us.

If you have questions about our intellectual property, seek permission to use our intellectual property or become aware of improper use of our intellectual property please contact us immediately.


Love To Dream™ ensures that our loyal customers, valued distributors and retailers deal with and receive only the best quality products. We do this by producing the best quality goods and by taking steps to protect our valuable intellectual property throughout the world.

Love To Dream™ is a market leader in designing innovative sleep systems for babies. Unfortunately innovation can inspire copycats.

Beware of imitations, even if they are sold under a different brand from our brands Love To Dream™, Swaddle UP™, Swaddle UP 50/50™, INVENTA Sleep Bag™, or Nuzzlin Sleep Bag™.

Love To Dream™ has recently successfully stopped & received monetary compensation from two Australian businesses MIZZLE Pty Ltd (Tasmania) & Yoheved Edri trading as BONDI BOOTI (Sydney) from selling swaddle products on the basis that they infringe Love To Dream's registered patent rights. These products were sold under their own brands MIZZLE & BONDI BOOTI. 

WARNING - Love To Dream™ will take legal action against ANY trader who infringes Love To Dream™  patents, trade marks, titles/names or copyrighted text & photos. As part of the enforcement strategy, Love To Dream™ seeks a range of remedies including undertakings, delivery up / destruction of infringing stock & an account of profits or damages.

If you see anything that you feel may infringe our patents & trademarks please alert us via email - Thank you for sharing the love!

These are real reviews from real Love To Dream customers
134 Reviews
  • Site Reviews
  • Product Reviews
Verified Buyer
Love it!
Love it!
On Nuzzlin™ 2.5 TOG Sleep Bag - ON SALE NOW
Verified Buyer
Cute, comfy sleep bag
A quality made product- super soft, handles machine washing well. Bub never sleeps without one and knows it's nap time when he sees it!
On Inventa™ 1.0 TOG Sleep Bag
Verified Buyer
Brilliant Products!
We've been using the Love To Dream products for a while, through each of the stages. We love the Inventa sleeping bags, and have used each of the different TOGs. The 1.0 TOG is a great all-rounder for the in between seasons. We love the travel slots, the press studs to adjust the length and the cooling vents. It looks like you guys are discontinuing the Inventas and replacing with the Nuzzlin sleeping bags in each of the TOGs. Please don't! The Inventa are much better with their extra details!
On Inventa™ 1.0 TOG Sleep Bag
Verified Buyer
My son gets quite hot when he sleeps but then come early morning cold - very hard to keep his temperature comfortable. We love the option of the breathable zippers to help regulate the temperature. Not to mention he loves 'getting into his sleeping bag'! Thank you, our 3rd Love To Dream product we are 100% satisfied with!
On Inventa™ 2.5 TOG Sleep Bag
Verified Buyer
Great product!
A bit on the expensive side, but a great product that my baby boy loves
On Swaddle UP™ Organic