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SWADDLE UP™ FROM DAY ONE™ with our NEWBORN range

SWADDLE UP™ FROM DAY ONE™ with our NEWBORN range


A lack of sleep can affect some parents before the birth of their child; with the final months or pregnancy causing restlessness, discomfort & multiple night time wake-ups. So, it's important to establish consistent sleep foundations & a sleep routine straight away, to prevent further sleep issues.


SWADDLE UP™ is designed to be used from birth; to enable you & your baby to achieve a better night's sleep FROM DAY ONE™.

Reasons why SWADDLE UP™ is LOVED by parents globally:

1. SWADDLE UP™ is designed to provide a snug, secure feeling & help comfort your baby.

2. Swaddle in seconds; versus traditional wraps which loosen & wake your baby.

3. Baby stays swaddled all night long - no need to re-wrap multiple times.

4. The twin zipper allows you to change your baby's nappy/diaper without waking them.  

So pack some of our Newborn SWADDLE UP™ swaddles in your hospital bag & be prepared.

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