HANA-LIA KRAWCHUK
Founder, Love To Dream™
Mum of two and founder of Love To Dream™, Hana knows all about baby and toddler sleep! With the birth of her beautiful baby boy, Elijah in 2008, Hana & her husband faced significant challenges in getting their newborn son to sleep. Challenges that led to 18 months of sleepless nights, severe sleep deprivation & hundreds of dollars spent on products that promised to restore the family’s sleep. Nothing worked. Trial-and-error & a mother’s intuition led Hana to her first real glimpse of a solution: Elijah seemed to sleep better with his arms UP, rather than wrapped against his body as she, like most new mothers, had been taught to do. Using her skills as an experienced fashion designer, Hana spent many hours, days & weeks refining, simplifying, & sampling the very first version of the signature Swaddle UP™ swaddle. By the following year, Swaddle UP™ hit the stores of Sydney. Two weeks later it had sold out. Since then, Love To Dream™ has swaddled millions of babies around the world and created award-winning sleep solutions designed to help newborns, babies and toddlers achieve safer, better, longer sleep. Hana’s mission hasn’t changed. Together with Love To Dream™, she is more determined than ever to arm all families with the knowledge, confidence and tools they need to start laying healthy sleep foundations for their babies from the day they are born.
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