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Getting the Right Size
Here are some useful tips for selecting the right size:
- Consult Size Chart: Use Love To Dream’s size chart based on your baby's age, weight, and height for accurate sizing.
- Consider Developmental Stage: Choose sizes based on your baby's developmental stage with tailored recommendations.
- Allow for Growth: Opt for sleepwear with extra room for growth to ensure longer usability.
- Review Romper Sizing: Check both length and width for a comfortable fit in rompers.
- Prioritise Comfort: Ensure sleepwear allows natural movement and doesn't restrict limbs.
Collaboration Deliverables
- Tag your post @lovetodream (add tiktok handles)
- Reel: Invite @lovetodream as a collaborator on your reel. Tag & mention @lovetodream
- Post your content with 14 days of receiving your 1st product
- Check your content meets all the safety guidelines
Visual Content Essentials
- Please include a full view of the product in your content
- Please avoid using filters that change the colour of the product
- Safe sleep guidelines must be adhered to
- Please include the product or reference to the brand in the first 0-5 seconds of your content
- Include a visual/text hook
- Your video should be at least 20 seconds in duration
Collaboration Idea - Pregnancy
Key Message
- “One of the most recommended products to me was the Swaddle Up”
- “So many people swear by the Swaddle Up for babies sleep”
Follow Up Message
- The Arms up design allows babies to use their hands to self soothe/settle meaning longer sleep and a safer alternative to loose layers
Content Ideas
- Packing your hospital bag
- Preparing the nursery
- Nesting
Collaboration Idea - Baby 0-3 Months
Key Message
- “Product Placement amongst emotive/humour message”
- “Swaddle Up works like magic in getting baby to sleep”
- “Peace of mind for me as a new or experienced parent”
Follow Up Message
- Select a feature you love about the product and highlight the benefit it offers you and baby
Content Ideas
- 4th Trimester sleep edition
- Womb to world sleep edition
- Our newborn sleep must have
Collaboration Idea - Baby Rolling
Key Message
- "Safe Sleep is so important. When baby starts to show signs of rolling, its important to stop swaddling. The Swaddle Up transition bag has zip-off wings that allow for a gradual transition to arms-free sleep."
Follow Up Message
- A snug fit at chest means baby still feels the swaddling effect during transition phase.
Content Ideas
- Did you know you to stop swaddling when baby rolls
- How we went from Swaddle Up to arms out
Tone & Style
Playful
Challenging stereotypes or a lighter perspective on your experience is always welcomed in the parenting community.
Emotive
Sharing an experience, a challenge, or a solution be it physically, mentally or relationally can be an inspiration to those who can relate.
Inclusive
A non judgemental and inviting message that highlights that your and every parent hood journey is different and valued.
Midwifes, Paediatricians or other health professionals
Some tips for successful content:
- Reference your expertise
- Face to camera with product in frame
- Share your opinion with relation to how it positively impacts a specific healthcare benefit for children