Stage 1: Newborn & Swaddling

The first step to achieving deeper sleep and a more regular routine is our range of newborn baby & early development swaddling.

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Swaddle Up™
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Swaddle Up™ Starter Pack
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Swaddle Up™
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1.0 TOG | 20-24˚C
Swaddle Up™
Grey Original Cotton
$44.95
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Swaddle Up™
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Swaddle Up™
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Swaddle Up™
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0.2 TOG | 24-27˚C
Swaddle Up™
Light Blue Cotton
$41.95
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Find out what temperature rating is perfect for your newborn.
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Swaddle Up™
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Swaddle Up™
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Not sure where to start?

Find out what temperature rating is perfect for your newborn.
Find the right TOG

Not sure where to start?

Find out what temperature rating is perfect for your newborn.
Find the right TOG
Swaddle Up™
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Swaddle Up™
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Swaddle Up™
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Swaddle Up™
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Patented.
Arms Up to enable self-soothing with hands.
Patented.
Arms Up to enable self-soothing with hands.
Patented.
Arms Up to enable self-soothing with hands.
Swaddle Up™
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Swaddle Up™
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Swaddle Up™
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Swaddle Up™
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Swaddle Up™
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Swaddle Up™
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1.0 TOG | 20-24˚C
Swaddle Up™
Cream Organic Cotton
$49.95
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Around
every 30 seconds, a new family discovers the magics of Love to Dream™
Around
every 30 seconds, a new family discovers the magics of Love to Dream™
Around
every 30 seconds, a new family discovers the magics of Love to Dream™
Swaddle Up™
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Swaddle Up™
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Swaddle Up™
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Swaddle Up™
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Swaddle Up™
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Swaddle Up™
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Swaddle Up™ Hip Harness
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Swaddle Up™
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Swaddle Up™
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Swaddle Up™
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Swaddle Up™ Hip Harness
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Swaddle Up™ Starter Bundle
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1.0 TOG | 20-24˚C
Swaddle Up™ Starter Bundle
Pink Original Cotton
$134.85
$110.00
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Swaddle Up™
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Swaddle Up™ Hip Harness
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“Simply the best thing I ever bought.”

Sarah & Mark

“Simply the best thing I ever bought.”

Sarah & Mark

“Simply the best thing I ever bought.”

Sarah & Mark
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Swaddle Up™
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Swaddle FAQs

Why Swaddle Up™?
Medical research suggests that swaddling is beneficial in helping newborns to sleep better. Swaddling a baby may calm their 'startle reflex' which wakes them up & disturbs their sleep. Our patented, award-winning Swaddle Up™ helps baby to settle quickly & establish a peaceful sleep routine. Importantly, it completely removes the need for loose blankets in the cot/crib, making it a safer option for babies. Unlike traditional swaddles that keep a baby's arms by their side or across their chest, the unique Arms Up design of our Swaddle Up™ has patented wings that allow a baby to sleep in their natural Arms Up position. This means your baby can easily touch their face & suck on their hands & fingers for true self-soothing.
What is self-soothing?
A natural way babies settle themselves to sleep is by sucking on their hands or gently rubbing their cheeks. This is called self-soothing. This hand sucking can also help develop mouth muscles which aid in feeding, speech development & their natural rooting reflex. Swaddle Up™ has been designed to allow babies to safely suck on their hands for self-soothing. SELF-SOOTHING = MORE SLEEP.
Why Arms Up?
Swaddle Up™ is specifically designed to let your baby sleep in a natural Arms Up position. This allows them to bring their hands to mouth for self-soothing during sleep time, resulting in more sleep for everyone.
What is a TOG?
A TOG Rating is a number which tells you how warm a garment will keep your baby. The higher the number, the warmer your little one will be when wearing the garment. This means higher TOG ratings keep your baby warm during colder winter months, while lower TOG ratings keep your baby cool in the hotter summer season. For more on TOGs and which is the right TOG for your baby, click here to read our blog post on TOG.
What size Swaddle Up™ should I buy?
For best fit result please select your Swaddle Up™ sizing according to your child's weight not their age. The Swaddle Up™ range is available in four sizes: Newborn (Suitable for 2.2-3.8kg), Small (Suitable for 3.5-6kg), Medium (Suitable for 6-8.5kg) & Large (Suitable for 8.5-11kg).
How many Swaddle Up™ swaddles do I need?
We recommend that you purchase at least two Swaddle Up™ swaddles in the appropriate size. If you own two, then one can be in the wash while your baby is wearing the other one. It might even be helpful to consider having a third on hand to use in case of emergencies.
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Our global award-winning Swaddle Up™ for swaddling newborns

Love to Dream™ Swaddle Up, the award-winning baby swaddle that keeps your little one’s arms in a more natural upward position, with a hip-healthy design and helps prevent night-time waking from your baby’s natural startle reflex. The unique ARMS UP™ design of SWADDLE UP™ replicates your baby's behaviour in the womb, allowing the natural ARMS UP™ position & allows them to place their hands to the mouth for true SELF-SOOTHING™. Made from soft, cosy cotton, our baby swaddle is available in different temperature ratings that ensure comfort for your baby all year round. Stage 1 is recommended for ages 0-3 months, however age is only a guidance. Product suitability will depend on a baby's physiology and development. The care-giver must determine what is suitable.