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97% of parents report longer sleep when they choose Swaddle Up™

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Arms up Design

  • baby in bee print swaddle sleeping
    More sleep from Day 1
    Our signature arms-up design supports natural self-soothing and has been shown to help increase average nightly sleep from 3h 45m to 7h 25m.
  • Natural Womb-Like Comfort
    Just like being held, without the wake-ups. The arms-up position mimics the natural womb posture, helping babies feel calm, secure, and comfortably settled for longer stretches of sleep.
  • Self-Soothing Made Simple
    So they can settle themselves, safely. Babies can bring their hands to their mouth to self-soothe, helping reduce startle reflexes and supporting longer, more restful sleep.