Stage 1: Newborn & Swaddling

The first step to achieving deeper sleep and a more regular routine starts with our award-winning Swaddle Up. Trusted by millions worldwide, our Swaddle Up helps your baby sleep peacefully—so everyone can sleep like a baby.

More about Swaddle Up™ Swaddle Up™ FAQs
Tog
(8)
(27)
(7)
(8)
(2)
Age
(48)
(50)
(48)
(8)
Stage
(7)
(43)
Temperature Range
(2)
(8)
(5)
(27)
(8)
Fabric
(44)
(4)
(5)
(2)
Colour
(3)
(7)
(8)
(9)
(14)
(9)
(1)
(2)
(1)
Promotions
(16)
(9)
(3)
Sort by
Featured Best selling Price, low to high Price, high to low
Filter & Sort
Filter & Sort
Tog
(8)
(27)
(7)
(8)
(2)
Age
(48)
(50)
(48)
(8)
Stage
(7)
(43)
Temperature Range
(2)
(8)
(5)
(27)
(8)
Fabric
(44)
(4)
(5)
(2)
Colour
(3)
(7)
(8)
(9)
(14)
(9)
(1)
(2)
(1)
Promotions
(16)
(9)
(3)
Sort by
Showing 1 - 50 of 50 results
Save $24.85
Swaddle Up™ Starter Bundle 1.0 TOG Blue & Demin Sweet Dreams
Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™ Starter Bundle
Dusty Blue Cotton & Viscose from Bamboo
RRP $139.85
$115.00
Save $24.85
Save $24.85
Swaddle Up™ Starter Bundle 1.0 TOG Blue Cotton & Bamboo
Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™ Starter Bundle
Dusty Blue Cotton & Viscose from Bamboo
RRP $139.85
$115.00
Save $24.85
Save $24.85
Swaddle Up™ Starter Bundle 1.0 TOG Pink Cotton & Bamboo
Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™ Starter Bundle
Dusty Pink Cotton & Viscose from Bamboo
RRP $139.85
$115.00
Save $24.85
Save $24.85
Swaddle Up™ Starter Bundle 1.0 TOG Olive Cotton & Bamboo
Swaddle Up™ Starter Bundle 1.0 TOG Olive Cotton & Bamboo
1.0 TOG | 20-24˚C
Swaddle Up™ Starter Bundle
Deep Olive Original Cotton
RRP $139.85
$115.00
View product details
Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™ Starter Bundle
Deep Olive Original Cotton
RRP $139.85
$115.00
Save $24.85
Save $24.85
Swaddle Up™ Starter Bundle 1.0 TOG Pink Eclipse Dusty Pink Grey
Swaddle Up™ Starter Bundle 1.0 TOG Pink Eclipse Dusty Pink Grey
1.0 TOG | 20-24˚C
Swaddle Up™ Starter Bundle
Pink Eclipse Original Cotton
RRP $134.85
$110.00
View product details
Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™ Starter Bundle
Pink Eclipse Original Cotton
RRP $134.85
$110.00
Save $24.85
Swaddle Up™ 0.2 TOG Cotton White Zoo Time
Quick add
Swaddle Up™ 0.2 TOG Cotton White Zoo Time
0.2 TOG | 24-27˚C
Swaddle Up™
White Zoo Time Cotton
$41.95
View product details
Size: Size guide
0.2 TOG | 24-27˚C
Swaddle Up™
White Zoo Time Cotton
$41.95
Quick add
Swaddle Up™ 0.2 TOG Cotton Light Blue
Quick add
Swaddle Up™ 0.2 TOG Cotton Light Blue
0.2 TOG | 24-27˚C
Swaddle Up™
Light Blue Cotton
$41.95
View product details
Size: Size guide
0.2 TOG | 24-27˚C
Swaddle Up™
Light Blue Cotton
$41.95
Quick add
Swaddle Up™ 0.2 TOG Viscose from Bamboo Cream Superstar
Quick add
Size: Size guide
0.2 TOG | 24-27˚C
Swaddle Up™
Cream Superstar Viscose from Bamboo
$45.95
Quick add
Swaddle Up™ 1.0 TOG Organic Cotton Cream
Quick add
Swaddle Up™ 1.0 TOG Organic Cotton Cream
1.0 TOG | 20-24˚C
Swaddle Up™
Cream Organic Cotton
$49.95
View product details
Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Cream Organic Cotton
$49.95
Quick add
Swaddle Up™ 1.0 TOG Organic Cotton Mint Celestial Dot
Quick add
Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Mint Celestial Dot Organic Cotton
$49.95
Quick add
Swaddle Up™ 0.2 TOG Organic Cotton White Starlight
Quick add
Size: Size guide
0.2 TOG | 24-27˚C
Swaddle Up™
White Starlight Organic Cotton
$45.95
Quick add
Swaddle Up™ 0.2 TOG Cotton Olive
Quick add
Swaddle Up™ 0.2 TOG Cotton Olive
0.2 TOG | 24-27˚C
Swaddle Up™
Olive Cotton
$41.95
View product details
Size: Size guide
0.2 TOG | 24-27˚C
Swaddle Up™
Olive Cotton
$41.95
Quick add
20% Off
Swaddle Up™ Hip Harness 2.5 TOG Cotton White Happy Hats
Quick add
Swaddle Up™ Hip Harness 2.5 TOG Cotton White Happy Hats
2.5 TOG | 16-20˚C
Swaddle Up™ Hip Harness
White Happy Hats Quilted Cotton
RRP $64.95
$51.96
Ends 13/04/25
View product details
Size: Size guide
2.5 TOG | 16-20˚C
Swaddle Up™ Hip Harness
White Happy Hats Quilted Cotton
RRP $64.95
$51.96
Ends 13/04/25
20% Off
Quick add
Swaddle Up™ 1.0 TOG Cotton Denim
Quick add
Swaddle Up™ 1.0 TOG Cotton Denim
1.0 TOG | 20-24˚C
Swaddle Up™
Denim Original Cotton
$44.95
View product details
Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Denim Original Cotton
$44.95
Quick add
Showing 1 - 50 of 50 results

Swaddle FAQs

Why Swaddle Up™?
Medical research suggests that swaddling is beneficial in helping newborns to sleep better. Swaddling a baby may calm their 'startle reflex' which wakes them up & disturbs their sleep. Our patented, award-winning Swaddle Up™ helps baby to settle quickly & establish a peaceful sleep routine. Importantly, it completely removes the need for loose blankets in the cot/crib, making it a safer option for babies. Unlike traditional swaddles that keep a baby's arms by their side or across their chest, the unique Arms Up design of our Swaddle Up™ has patented wings that allow a baby to sleep in their natural Arms Up position. This means your baby can easily touch their face & suck on their hands & fingers for true self-soothing.
What is self-soothing?
A natural way babies settle themselves to sleep is by sucking on their hands or gently rubbing their cheeks. This is called self-soothing. This hand sucking can also help develop mouth muscles which aid in feeding, speech development & their natural rooting reflex. Swaddle Up™ has been designed to allow babies to safely suck on their hands for self-soothing. SELF-SOOTHING = MORE SLEEP.
Why Arms Up?
Swaddle Up™ is specifically designed to let your baby sleep in a natural Arms Up position. This allows them to bring their hands to mouth for self-soothing during sleep time, resulting in more sleep for everyone.
What is a TOG?
A TOG Rating is a number which tells you how warm a garment will keep your baby. The higher the number, the warmer your little one will be when wearing the garment. This means higher TOG ratings keep your baby warm during colder winter months, while lower TOG ratings keep your baby cool in the hotter summer season. For more on TOGs and which is the right TOG for your baby, click here to read our blog post on TOG.
What size Swaddle Up™ should I buy?
For best fit result please select your Swaddle Up™ sizing according to your child's weight not their age. The Swaddle Up™ range is available in four sizes: Newborn (Suitable for 2.2-3.8kg), Small (Suitable for 3.5-6kg), Medium (Suitable for 6-8.5kg) & Large (Suitable for 8.5-11kg).
How many Swaddle Up™ swaddles do I need?
We recommend that you purchase at least two Swaddle Up™ swaddles in the appropriate size. If you own two, then one can be in the wash while your baby is wearing the other one. It might even be helpful to consider having a third on hand to use in case of emergencies.
Show moreless

Our global award-winning Swaddle Up™ for swaddling newborns

Love to Dream™ Swaddle Up, the award-winning baby swaddle that keeps your little one’s arms in a more natural upward position, with a hip-healthy design and helps prevent night-time waking from your baby’s natural startle reflex. The unique ARMS UP™ design of SWADDLE UP™ replicates your baby's behaviour in the womb, allowing the natural ARMS UP™ position & allows them to place their hands to the mouth for true SELF-SOOTHING™. Made from soft, cosy cotton, our baby swaddle is available in different temperature ratings that ensure comfort for your baby all year round. Stage 1 is recommended for ages 0-3 months, however age is only a guidance. Product suitability will depend on a baby's physiology and development. The care-giver must determine what is suitable.