Stage 1: Newborn & Swaddling

The first step to achieving deeper sleep and a more regular routine is our range of newborn baby & early development swaddling.

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Showing 1 - 36 of 39 results
$29.85 Off
Swaddle Up™ Starter Pack
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Size: Size guide
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15% Off
Swaddle Up™
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Size: Size guide
0.2 TOG | 24-27˚C
Swaddle Up™
Light Blue Cotton
$41.95
$35.66
15% Off
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10% Off
Swaddle Up™
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Size: Size guide
0.2 TOG | 24-27˚C
Swaddle Up™
White You Are My Cotton
$41.95
$37.76
10% Off
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15% Off
Swaddle Up™
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Deep Olive Original Cotton
$44.95
$38.21
15% Off
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15% Off
Swaddle Up™
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Size: Size guide
0.2 TOG | 24-27˚C
Swaddle Up™
Rose Cotton
$41.95
$35.66
15% Off
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15% Off
Swaddle Up™
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Dusty Blue Daydream Original Cotton
$44.95
$38.21
15% Off
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Not sure where to start?

Find out what temperature rating is perfect for your newborn.
Find the right TOG
15% Off
Swaddle Up™
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Size: Size guide
0.2 TOG | 24-27˚C
Swaddle Up™
Grey You Are My Cotton
$41.95
$35.66
15% Off
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10% Off
Swaddle Up™
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Dusty Pink Original Cotton
$44.95
$40.46
10% Off
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Not sure where to start?

Find out what temperature rating is perfect for your newborn.
Find the right TOG

Not sure where to start?

Find out what temperature rating is perfect for your newborn.
Find the right TOG
10% Off
Swaddle Up™
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Grey Original Cotton
$44.95
$40.46
10% Off
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Clearance 25% Off
Swaddle Up™
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Size: Size guide
2.5 TOG | 16-20˚C
Swaddle Up™
White Whales Quilted Cotton
$59.95
$44.96
Clearance 25% Off
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10% Off
Swaddle Up™
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Size: Size guide
2.5 TOG | 16-20˚C
Swaddle Up™
White Dreamer Quilted Cotton
$54.95
$49.46
10% Off
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15% Off
Swaddle Up™
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Dusty Pink Eclipse Original Cotton
$44.95
$38.21
15% Off
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Patented.
Arms Up to enable self-soothing with hands.
Patented.
Arms Up to enable self-soothing with hands.
Patented.
Arms Up to enable self-soothing with hands.
15% Off
Swaddle Up™
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
White Rainbow Dream Original Cotton
$49.95
$42.46
15% Off
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20% Off
Swaddle Up™
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Size: Size guide
0.2 TOG | 24-27˚C
Swaddle Up™
White Moonscape Viscose from Bamboo
$45.95
$36.76
20% Off
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Clearance 25% Off
Swaddle Up™
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Size: Size guide
2.5 TOG | 16-20˚C
Swaddle Up™
Dusty Pink Silly Goose Quilted Cotton
$46.71
$35.03
Clearance 25% Off
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10% Off
Swaddle Up™
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Dusty Blue Original Cotton
$44.95
$40.46
10% Off
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15% Off
Swaddle Up™
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Denim Sweet Dreams Original Cotton
$49.95
$42.46
15% Off
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15% Off
Swaddle Up™
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Size: Size guide
0.2 TOG | 24-27˚C
Swaddle Up™
White Starlight Organic Cotton
$44.95
$38.21
15% Off
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Around
every 30 seconds, a new family discovers the magics of Love to Dream™
Around
every 30 seconds, a new family discovers the magics of Love to Dream™
Around
every 30 seconds, a new family discovers the magics of Love to Dream™
10% Off
Swaddle Up™
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Light Pink Jumbo Animal Original Cotton
$49.95
$44.96
10% Off
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10% Off
Swaddle Up™
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Cobalt Paperbirds Original Cotton
$49.95
$44.96
10% Off
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15% Off
Swaddle Up™
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Denim Original Cotton
$44.95
$38.21
15% Off
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15% Off
Swaddle Up™
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Size: Size guide
0.2 TOG | 24-27˚C
Swaddle Up™
Cream Constellation Organic Cotton
$44.95
$38.21
15% Off
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15% Off
Swaddle Up™
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Cream Organic Cotton
$49.95
$42.46
15% Off
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10% Off
Swaddle Up™
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
White Dreamer Original Cotton
$44.95
$40.46
10% Off
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15% Off
Swaddle Up™
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Sand Dollar Original Cotton
$44.95
$38.21
15% Off
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15% Off
Swaddle Up™
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Size: Size guide
0.2 TOG | 24-27˚C
Swaddle Up™
Cream Superstar Viscose from Bamboo
$45.95
$39.06
15% Off
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10% Off
Swaddle Up™ Hip Harness
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™ Hip Harness
White Dreamer Original Cotton
$44.95
$40.46
10% Off
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15% Off
Swaddle Up™
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
White Cloud Bunnies Original Cotton
$44.95
$38.21
15% Off
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20% Off
Swaddle Up™
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Size: Size guide
3.5 TOG | <16˚C
Swaddle Up™
Olive Moonlight Quilted Cotton
$64.95
$51.96
20% Off
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15% Off
Swaddle Up™
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Olive Eclipse Original Cotton
$44.95
$38.21
15% Off
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20% Off
Swaddle Up™
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Size: Size guide
3.5 TOG | <16˚C
Swaddle Up™
White Moonlight Quilted Cotton
$64.95
$51.96
20% Off
Quick add
15% Off
Swaddle Up™
Quick add
Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Cream Viscose from Bamboo
$49.95
$42.46
15% Off
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“Simply the best thing I ever bought.”

Sarah & Mark

“Simply the best thing I ever bought.”

Sarah & Mark

“Simply the best thing I ever bought.”

Sarah & Mark
15% Off
Swaddle Up™
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Mint Celestial Dot Organic Cotton
$49.95
$42.46
15% Off
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Clearance 25% Off
Swaddle Up™
Quick add
Size: Size guide
2.5 TOG | 16-20˚C
Swaddle Up™
Dusty Blue Silly Goose Quilted Cotton
$46.71
$35.03
Clearance 25% Off
Quick add
20% Off
Swaddle Up™
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Grey Dot Viscose from Bamboo
$49.95
$39.96
20% Off
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20% Off
Swaddle Up™ Hip Harness
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Size: Size guide
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Swaddle FAQs

Why Swaddle Up™?
Medical research suggests that swaddling is beneficial in helping newborns to sleep better. Swaddling a baby may calm their 'startle reflex' which wakes them up & disturbs their sleep. Our patented, award-winning Swaddle Up™ helps baby to settle quickly & establish a peaceful sleep routine. Importantly, it completely removes the need for loose blankets in the cot/crib, making it a safer option for babies. Unlike traditional swaddles that keep a baby's arms by their side or across their chest, the unique Arms Up design of our Swaddle Up™ has patented wings that allow a baby to sleep in their natural Arms Up position. This means your baby can easily touch their face & suck on their hands & fingers for true self-soothing.
What is self-soothing?
A natural way babies settle themselves to sleep is by sucking on their hands or gently rubbing their cheeks. This is called self-soothing. This hand sucking can also help develop mouth muscles which aid in feeding, speech development & their natural rooting reflex. Swaddle Up™ has been designed to allow babies to safely suck on their hands for self-soothing. SELF-SOOTHING = MORE SLEEP.
Why Arms Up?
Swaddle Up™ is specifically designed to let your baby sleep in a natural Arms Up position. This allows them to bring their hands to mouth for self-soothing during sleep time, resulting in more sleep for everyone.
What is a TOG?
A TOG Rating is a number which tells you how warm a garment will keep your baby. The higher the number, the warmer your little one will be when wearing the garment. This means higher TOG ratings keep your baby warm during colder winter months, while lower TOG ratings keep your baby cool in the hotter summer season. For more on TOGs and which is the right TOG for your baby, click here to read our blog post on TOG.
What size Swaddle Up™ should I buy?
For best fit result please select your Swaddle Up™ sizing according to your child's weight not their age. The Swaddle Up™ range is available in four sizes: Newborn (Suitable for 2.2-3.8kg), Small (Suitable for 3.5-6kg), Medium (Suitable for 6-8.5kg) & Large (Suitable for 8.5-11kg).
How many Swaddle Up™ swaddles do I need?
We recommend that you purchase at least two Swaddle Up™ swaddles in the appropriate size. If you own two, then one can be in the wash while your baby is wearing the other one. It might even be helpful to consider having a third on hand to use in case of emergencies.
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Our global award-winning Swaddle Up™ for swaddling newborns

Love to Dream™ Swaddle Up, the award-winning baby swaddle that keeps your little one’s arms in a more natural upward position, with a hip-healthy design and helps prevent night-time waking from your baby’s natural startle reflex. The unique ARMS UP™ design of SWADDLE UP™ replicates your baby's behaviour in the womb, allowing the natural ARMS UP™ position & allows them to place their hands to the mouth for true SELF-SOOTHING™. Made from soft, cosy cotton, our baby swaddle is available in different temperature ratings that ensure comfort for your baby all year round. Stage 1 is recommended for ages 0-3 months, however age is only a guidance. Product suitability will depend on a baby's physiology and development. The care-giver must determine what is suitable.