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Swaddle FAQs
Why Swaddle Up™?
Medical research suggests that swaddling is beneficial in helping newborns to sleep better. Swaddling a baby may calm their 'startle reflex' which wakes them up & disturbs their sleep. Our patented, award-winning Swaddle Up™ helps baby to settle quickly & establish a peaceful sleep routine. Importantly, it completely removes the need for loose blankets in the cot/crib, making it a safer option for babies. Unlike traditional swaddles that keep a baby's arms by their side or across their chest, the unique Arms Up design of our Swaddle Up™ has patented wings that allow a baby to sleep in their natural Arms Up position. This means your baby can easily touch their face & suck on their hands & fingers for true self-soothing.
What is self-soothing?
A natural way babies settle themselves to sleep is by sucking on their hands or gently rubbing their cheeks. This is called self-soothing. This hand sucking can also help develop mouth muscles which aid in feeding, speech development & their natural rooting reflex. Swaddle Up™ has been designed to allow babies to safely suck on their hands for self-soothing. SELF-SOOTHING = MORE SLEEP.
Why Arms Up?
Swaddle Up™ is specifically designed to let your baby sleep in a natural Arms Up position. This allows them to bring their hands to mouth for self-soothing during sleep time, resulting in more sleep for everyone.
What is a TOG?
A TOG Rating is a number which tells you how warm a garment will keep your baby. The higher the number, the warmer your little one will be when wearing the garment. This means higher TOG ratings keep your baby warm during colder winter months, while lower TOG ratings keep your baby cool in the hotter summer season. For more on TOGs and which is the right TOG for your baby, click here to read our blog post on TOG.
What size Swaddle Up™ should I buy?
For best fit result please select your Swaddle Up™ sizing according to your child's weight not their age. The Swaddle Up™ range is available in four sizes: Newborn (Suitable for 2.2-3.8kg), Small (Suitable for 3.5-6kg), Medium (Suitable for 6-8.5kg) & Large (Suitable for 8.5-11kg).
How many Swaddle Up™ swaddles do I need?
We recommend that you purchase at least two Swaddle Up™ swaddles in the appropriate size. If you own two, then one can be in the wash while your baby is wearing the other one. It might even be helpful to consider having a third on hand to use in case of emergencies.
Our global award-winning Swaddle Up™ for swaddling newborns
Love to Dream™ Swaddle Up, the award-winning baby swaddle that keeps your little one’s arms in a more natural upward position, with a hip-healthy design and helps prevent night-time waking from your baby’s natural startle reflex. The unique ARMS UP™ design of SWADDLE UP™ replicates your baby's behaviour in the womb, allowing the natural ARMS UP™ position & allows them to place their hands to the mouth for true SELF-SOOTHING™. Made from soft, cosy cotton, our baby swaddle is available in different temperature ratings that ensure comfort for your baby all year round. Stage 1 is recommended for ages 0-3 months, however age is only a guidance. Product suitability will depend on a baby's physiology and development. The care-giver must determine what is suitable.
Why Choose Our Newborn Swaddle
Swaddling is a gentle, proven way to help your baby feel safe, settled, and ready for sleep. By mimicking the familiar feeling of the womb, a newborn swaddle offers soothing comfort that can promote deeper, more restful sleep from day one.
Our signature arms up swaddle design allows your baby to sleep in a natural position with their arms by their face so they can self-soothe while still feeling secure. Eliminating the need for extra layers or long fabric wraps, our Swaddle Up™ offers an easy-to-use solution that is ideal for following Safe Sleep Guidelines. Made from premium breathable fabrics that can help regulate your baby's temperature, our swaddles for newborns are also gentle on delicate skin making them the perfect sleep solution all year round.
Comfort, Safety & Ease
Our baby swaddles are designed to do more than just wrap - they support your baby’s natural sleep rhythms and developmental needs. The unique arms up design allows for natural movement while helping reduce (not eliminate) the startle reflex, so your baby stays calm and settled for longer stretches, safely.
Each infant swaddle is made from breathable fabrics that help regulate temperature, with a range of TOG options for every season. From lightweight summer layers to snug winter warmth, you can swaddle with confidence all year round.
Features like a two-way zipper make nighttime changes a breeze, while the hip-healthy shape supports safe development from day one. Best of all, swaddling becomes a consistent part of your baby’s sleep routine, helping build strong sleep cues that support long-term sleep habits.
Whether you're preparing for your first night home or trying to establish a calming bedtime ritual, our swaddles for newborns are here to make every moment easier.
Shop the Right Swaddle for Your Newborn
When dressing your baby for sleep, always follow a tog and layering guide that is suitable for your sleep environment. For less confusion and more cozy cuddles, our winter newborn swaddles are a warm, soft and snug solution for a perfect nap or nighttime sleep. Or if you’re in a warmer climate and wondering how to dress your baby in the heat – our summer swaddles are lightweight and breathable, ideal for taking the stress out of sleep time.
If your baby is starting to show signs of rolling, fear not! Your routine doesn't need to be affected and choosing a transitional swaddle that allows your baby to gently and gradually move from arms-up to arms-out sleep, whilst still feeling that snug secure swaddle feeling, is the ticket to bedtime bliss.