Stage 1: Newborn & Swaddling

The first step to achieving deeper sleep and a more regular routine starts with our award-winning Swaddle Up. Trusted by millions worldwide, our Swaddle Up helps your baby sleep peacefully—so everyone can sleep like a baby.

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Swaddle Up Starter Bundle 2.5|1.5 TOG White Rainbow White Dreamer Olive Northstar
Swaddle Up Starter Bundle 2.5|1.5 TOG White Rainbow White Dreamer Olive Northstar
1.5 TOG | 18-22˚C 2.5 TOG | 16-20˚C
Swaddle Up™ Starter Bundle
White Dreamer Quilted Cotton
RRP $159.90
$130.00
View product details
Size: Size guide
1.5 TOG | 18-22˚C 2.5 TOG | 16-20˚C
Swaddle Up™ Starter Bundle
White Dreamer Quilted Cotton
RRP $159.90
$130.00
Save $29.90
Swaddle Up™ 2.5 TOG Cotton White Dreamer
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Size: Size guide
2.5 TOG | 16-20˚C
Swaddle Up™
White Dreamer Quilted Cotton
$54.95
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Save $29.85
Swaddle Up Starter Bundle 2.5 | 1.5 TOG White Rainbow White Dreamer Pink Moon
Swaddle Up Starter Bundle 2.5 | 1.5 TOG White Rainbow White Dreamer Pink Moon
1.5 TOG | 18-22˚C 2.5 TOG | 16-20˚C
Swaddle Up™ Starter Bundle
White Dreamer Quilted Cotton
RRP $164.85
$135.00
View product details
Size: Size guide
1.5 TOG | 18-22˚C 2.5 TOG | 16-20˚C
Swaddle Up™ Starter Bundle
White Dreamer Quilted Cotton
RRP $164.85
$135.00
Save $29.85

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Swaddle Up™ 3.5 TOG Cotton White Moonlight
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Size: Size guide
3.5 TOG | <16˚C
Swaddle Up™
White Moonlight Quilted Cotton
$64.95
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Bundle Up & Save Big!

From newborn to toddler, shop special offers on all your baby sleepwear needs.
Shop Bundles

Bundle Up & Save Big!

From newborn to toddler, shop special offers on all your baby sleepwear needs.
Shop Bundles
Swaddle Up™ 3.5 TOG Cotton Olive Moonlight
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Size: Size guide
3.5 TOG | <16˚C
Swaddle Up™
Olive Moonlight Quilted Cotton
$64.95
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Swaddle Up™ 2.5 TOG Cotton White Rainbow
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Size: Size guide
2.5 TOG | 16-20˚C
Swaddle Up™
White Rainbow Quilted Cotton
$59.95
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Swaddle Up™ 1.5 TOG Cotton Dusty Pink Moon and Back
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Size: Size guide
1.5 TOG | 18-22˚C
Swaddle Up™
Dusty Pink Moon and Back Cotton Fleece
$49.95
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Save $24.85
Swaddle Up Starter Bundle 1.0 TOG Dusty Pink | Light Pink Jumbo | Grey
Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™ Starter Bundle
Light Pink Jumbo Animal Original Cotton
RRP $139.85
$115.00
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Swaddle Up™ 1.5 TOG Cotton Charcoal Moon and Back
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Size: Size guide
1.5 TOG | 18-22˚C
Swaddle Up™
Charcoal Moon and Back Cotton Fleece
$49.95
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Swaddle Up™ Starter Pack 1.0 TOG Cotton Sand Cloud Bunnies
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™ Starter Pack
Sand Cloud Bunnies Original Cotton
$110.00
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Not sure where to start?

Find out what temperature rating is perfect for your newborn.
Find the right TOG
Save $24.85
Swaddle Up™ Starter Bundle 1.0 TOG Deep Olive Cloud Bunnies Grey
Swaddle Up™ Starter Bundle 1.0 TOG Deep Olive Cloud Bunnies Grey
1.0 TOG | 20-24˚C
Swaddle Up™ Starter Bundle
Deep Olive Original Cotton
RRP $134.85
$110.00
View product details
Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™ Starter Bundle
Deep Olive Original Cotton
RRP $134.85
$110.00
Save $24.85
Save $24.90
Swaddle Up Starter Bundle 2.5|1.5 TOG Olive Dreamer White Dreamer Olive North Star
Swaddle Up Starter Bundle 2.5|1.5 TOG Olive Dreamer White Dreamer Olive North Star
1.5 TOG | 18-22˚C 2.5 TOG | 16-20˚C
Swaddle Up™ Starter Bundle
Olive Dreamer Quilted Cotton
RRP $154.90
$130.00
View product details
Size: Size guide
1.5 TOG | 18-22˚C 2.5 TOG | 16-20˚C
Swaddle Up™ Starter Bundle
Olive Dreamer Quilted Cotton
RRP $154.90
$130.00
Save $24.90

Not sure where to start?

Find out what temperature rating is perfect for your newborn.
Find the right TOG

Not sure where to start?

Find out what temperature rating is perfect for your newborn.
Find the right TOG
Clearance
Swaddle Up™ 1.5 TOG Cotton Olive North Star
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Swaddle Up™ 1.5 TOG Cotton Olive North Star
1.5 TOG | 18-22˚C
Swaddle Up™
Olive North Star Cotton Fleece
RRP $49.95
$45.00
View product details
Size: Size guide
1.5 TOG | 18-22˚C
Swaddle Up™
Olive North Star Cotton Fleece
RRP $49.95
$45.00
Clearance
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Clearance
Swaddle Up™ 1.5 TOG Cotton Rose North Star
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Swaddle Up™ 1.5 TOG Cotton Rose North Star
1.5 TOG | 18-22˚C
Swaddle Up™
Rose North Star Cotton Fleece
RRP $49.95
$45.00
View product details
Size: Size guide
1.5 TOG | 18-22˚C
Swaddle Up™
Rose North Star Cotton Fleece
RRP $49.95
$45.00
Clearance
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Swaddle Up™ 1.0 TOG Cotton Grey
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Swaddle Up™ 1.0 TOG Cotton Grey
1.0 TOG | 20-24˚C
Swaddle Up™
Grey Original Cotton
$44.95
View product details
Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Grey Original Cotton
$44.95
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Swaddle Up™ 1.0 TOG Viscose from Bamboo Cream
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Swaddle Up™ 1.0 TOG Viscose from Bamboo Cream
1.0 TOG | 20-24˚C
Swaddle Up™
Cream Viscose from Bamboo
$49.95
View product details
Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Cream Viscose from Bamboo
$49.95
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Patented.
Arms Up to enable self-soothing with hands.
Patented.
Arms Up to enable self-soothing with hands.
Patented.
Arms Up to enable self-soothing with hands.
Swaddle Up™ 1.0 TOG Cotton Deep Olive
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Deep Olive Original Cotton
$44.95
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$29.85 Off
Swaddle Up™ Starter Pack 1.0 TOG Cotton Grey Bunny
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™ Starter Pack
Grey Bunny Original Cotton
$110.00
$29.85 Off
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Swaddle Up™ 1.0 TOG Cotton Dusty Pink
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Dusty Pink Original Cotton
$44.95
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Swaddle Up™ 1.0 TOG Viscose from Bamboo Grey Dot
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Grey Dot Viscose from Bamboo
$49.95
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Clearance
Swaddle Up™ 1.5 TOG Cotton White North Star
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Swaddle Up™ 1.5 TOG Cotton White North Star
1.5 TOG | 18-22˚C
Swaddle Up™
White North Star Cotton Fleece
RRP $49.95
$45.00
View product details
Size: Size guide
1.5 TOG | 18-22˚C
Swaddle Up™
White North Star Cotton Fleece
RRP $49.95
$45.00
Clearance
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Swaddle Up™ 1.0 TOG Cotton Denim Sweet Dreams
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Denim Sweet Dreams Original Cotton
$49.95
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Swaddle Up™ 1.0 TOG Cotton Light Pink Jumbo Animal
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Light Pink Jumbo Animal Original Cotton
$49.95
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Swaddle Up™ 1.0 TOG Cotton Dusty Blue
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Dusty Blue Original Cotton
$44.95
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Around
every 30 seconds, a new family discovers the magics of Love to Dream™
Around
every 30 seconds, a new family discovers the magics of Love to Dream™
Around
every 30 seconds, a new family discovers the magics of Love to Dream™
Swaddle Up™ 0.2 TOG Viscose from Bamboo White Moonscape
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Size: Size guide
0.2 TOG | 24-27˚C
Swaddle Up™
White Moonscape Viscose from Bamboo
$45.95
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Swaddle Up™ 1.0 TOG Organic Cotton Cream
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Swaddle Up™ 1.0 TOG Organic Cotton Cream
1.0 TOG | 20-24˚C
Swaddle Up™
Cream Organic Cotton
$49.95
View product details
Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Cream Organic Cotton
$49.95
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Swaddle Up™ 1.0 TOG Cotton Charcoal Big Sky
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Charcoal Big Sky Original Cotton
$49.95
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Swaddle Up™ 1.0 TOG Cotton White Rainbow Dream
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
White Rainbow Dream Original Cotton
$49.95
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Swaddle Up™ 1.0 TOG Cotton White Cloud Bunnies
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
White Cloud Bunnies Original Cotton
$44.95
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Swaddle Up™ 0.2 TOG Cotton White You Are My
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Swaddle Up™ 0.2 TOG Cotton White You Are My
0.2 TOG | 24-27˚C
Swaddle Up™
White You Are My Cotton
$41.95
View product details
Size: Size guide
0.2 TOG | 24-27˚C
Swaddle Up™
White You Are My Cotton
$41.95
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Swaddle Up™ Hip Harness 1.0 TOG Cotton White Dreamer
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™ Hip Harness
White Dreamer Original Cotton
$44.95
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Swaddle Up™ 2.5 TOG Cotton Denim Little Dreamer
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Size: Size guide
2.5 TOG | 16-20˚C
Swaddle Up™
Denim Little Dreamer Quilted Cotton
$54.95
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Swaddle Up™ 1.0 TOG Cotton Cobalt Paperbirds
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Cobalt Paperbirds Original Cotton
$49.95
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Swaddle Up™ 0.2 TOG Cotton White Space
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Swaddle Up™ 0.2 TOG Cotton White Space
0.2 TOG | 24-27˚C
Swaddle Up™
White Space Cotton
$41.95
View product details
Size: Size guide
0.2 TOG | 24-27˚C
Swaddle Up™
White Space Cotton
$41.95
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“Simply the best thing I ever bought.”

Sarah & Mark

“Simply the best thing I ever bought.”

Sarah & Mark

“Simply the best thing I ever bought.”

Sarah & Mark
Swaddle Up™ 1.0 TOG Cotton Sand Dollar
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Sand Dollar Original Cotton
$44.95
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Swaddle Up™ 0.2 TOG Organic Cotton White Starlight
Quick add
Size: Size guide
0.2 TOG | 24-27˚C
Swaddle Up™
White Starlight Organic Cotton
$45.95
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Swaddle FAQs

Why Swaddle Up™?
Medical research suggests that swaddling is beneficial in helping newborns to sleep better. Swaddling a baby may calm their 'startle reflex' which wakes them up & disturbs their sleep. Our patented, award-winning Swaddle Up™ helps baby to settle quickly & establish a peaceful sleep routine. Importantly, it completely removes the need for loose blankets in the cot/crib, making it a safer option for babies. Unlike traditional swaddles that keep a baby's arms by their side or across their chest, the unique Arms Up design of our Swaddle Up™ has patented wings that allow a baby to sleep in their natural Arms Up position. This means your baby can easily touch their face & suck on their hands & fingers for true self-soothing.
What is self-soothing?
A natural way babies settle themselves to sleep is by sucking on their hands or gently rubbing their cheeks. This is called self-soothing. This hand sucking can also help develop mouth muscles which aid in feeding, speech development & their natural rooting reflex. Swaddle Up™ has been designed to allow babies to safely suck on their hands for self-soothing. SELF-SOOTHING = MORE SLEEP.
Why Arms Up?
Swaddle Up™ is specifically designed to let your baby sleep in a natural Arms Up position. This allows them to bring their hands to mouth for self-soothing during sleep time, resulting in more sleep for everyone.
What is a TOG?
A TOG Rating is a number which tells you how warm a garment will keep your baby. The higher the number, the warmer your little one will be when wearing the garment. This means higher TOG ratings keep your baby warm during colder winter months, while lower TOG ratings keep your baby cool in the hotter summer season. For more on TOGs and which is the right TOG for your baby, click here to read our blog post on TOG.
What size Swaddle Up™ should I buy?
For best fit result please select your Swaddle Up™ sizing according to your child's weight not their age. The Swaddle Up™ range is available in four sizes: Newborn (Suitable for 2.2-3.8kg), Small (Suitable for 3.5-6kg), Medium (Suitable for 6-8.5kg) & Large (Suitable for 8.5-11kg).
How many Swaddle Up™ swaddles do I need?
We recommend that you purchase at least two Swaddle Up™ swaddles in the appropriate size. If you own two, then one can be in the wash while your baby is wearing the other one. It might even be helpful to consider having a third on hand to use in case of emergencies.
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Our global award-winning Swaddle Up™ for swaddling newborns

Love to Dream™ Swaddle Up, the award-winning baby swaddle that keeps your little one’s arms in a more natural upward position, with a hip-healthy design and helps prevent night-time waking from your baby’s natural startle reflex. The unique ARMS UP™ design of SWADDLE UP™ replicates your baby's behaviour in the womb, allowing the natural ARMS UP™ position & allows them to place their hands to the mouth for true SELF-SOOTHING™. Made from soft, cosy cotton, our baby swaddle is available in different temperature ratings that ensure comfort for your baby all year round. Stage 1 is recommended for ages 0-3 months, however age is only a guidance. Product suitability will depend on a baby's physiology and development. The care-giver must determine what is suitable.